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For Africa specifically, foreign direct investment is the

most essential external development tool. Despite some

of its negatives, FDI has the capacity to effectively address deep-rooted challenges like poverty, corruption, and conflict. Thus, with the ongoing challenges wrought by COVID-19, countries face real consequences for not attracting adequate amounts of FDI.

Advisory | Country-Level Trade & Investment Programs to Promote Business with North America

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Our Rationale

Foreign direct investment has a significant impact on the factors

of production, on the business ecosystem, and will even change a societal culture.

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It may also have efficacies over remittances and overseas

development aid at deepening economic linkages between developed nations like those in the Northern Hemisphere, and frontier markets such as those in Africa's fastest developing nations.

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 28 Years of Accumulated Practice

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We aspire for a time when governments reduce their focus on lobbying to build image, and pivot to programs that directly utilize powerful deal-making or deal-enhancing tools like Prosper Africa. We also look forward to engaging in discussions around those African products currently subject to tariff-rate quotas (TRQs), tariff peaks, tariff escalation, and other forms of protectionism.

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