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The Internationalization Challenge Map

The Products

_____________________

​

- Account Management

- Local Representation

- Coordination with HQs

- Meet & Greet/Logistics

The Challenge

​

Circuits of capital

still pass by Africa on

their way to other

frontier markets*

The Solution

_____________________

​

Use the collaborative office model to

provide DFIs with ICT & logistical resources

to establish a permanent presence and rapid response unit in North America

The Ideal

_____________________

​

Fully operational DFI branches

in North America to carry out business development & investor relations activities

The Challenge

​

With internationalization

still considered a priority,

Africa's national investment

& export promotion agencies

are ill-equipped to artfully conduct commercial

diplomacy 

The Solution

_____________________

​

To hire African diaspora in

North America, providing them with

avenues to contribute to the continent's

growth via their under-utilized

roles as cultural brokers**

The Products

_____________________

​

- Account Management

- North American Representation

- Coordination with Head Office

- Meet & Greet/Logistics

 

​

The Ideal

_____________________

​

Africa's investment & export promotion activities semi-autonomously supporting commercial diplomacy via

private-sector driven units in developed countries

Notes

* The Circuit of capital is a time-variant; where money capital, productive capital, and

commodity capital, in turn, replace each other. Capital in circulation mostly goes

to industrialization, production of goods, and trade in commodities.

​

** A cultural broker is, typically, one that intercedes on behalf of one group

to another. Cultural brokers are at the heart of international business, and ambassadors

represent the epitome of cultural brokerage. Nonetheless, at whatever level, brokers represent

their country and culture to others, and in today's commercial diplomacy space--combined

with the prevalence of social media--there are numerous opportunities for individuals

to serve as cultural brokers. 

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